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The directors Jim Oliver and Jon Taylor both have over 20 years experience in the market research industry.

Both are skilled in qualitative and quantitative research techniques. Much of this experience has been gained in the automotive industry, covering cars, commercial vehicles and P2W’s.

Jon Taylor worked for a major international automotive research consultancy for many years before starting dreamtime research in 1999. Jon is also founding director of Wyoming Studios, Britain’s best market research viewing studios. Jon spent his youth rebuilding Nortons with his dad and messing about on dirt-bikes; he then graduated to the legendary FSIE and currently owns a Triumph Speed Triple 1050 and a Moto Guzzi LeMans.

Jim Oliver started researching automotive issues in 1986. Since then he’s worked for well-known agencies (MIL, NOP, GfK and Proteus). Research has taken him to over 30 countries, unfortunately rarely by bike. He rebuilt his first Lambretta in 1984 and, after a few years making them go faster swapped to his first bike, an RD350LC. Now he’s able to enjoy the benefits of both bikes and scooters riding a Vespa GTS250, Blackbird and GPZ900R.

 

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